Sprushwood
Sprushwood
Brand Identity
9-2024
‘s-Gravendeel
Sprushwood is a woodworking company specializing in handcrafted products such as cutting boards and coasters. Based in the Hoeksche Waard, the company is set to enter the market soon.
The logo is an abstract representation of a cross-section of a tree trunk, cleverly forming the ‘S’ of Sprushwood. Alongside the logo, a complete brand identity has been developed, including typography, colors, and professional guidelines for usage.
While many woodworking brands opt for a rugged, masculine aesthetic, I took a different approach. Since Sprushwood’s products are designed for everyone, I created a more refined and professional look that sets the brand apart while maintaining warmth and authenticity.
/ The goal
For Sprushwood, a new brand offering high-quality yet affordable coasters and cutting boards, I designed a brand identity that reflects its superior quality at the best price. The result is a visual identity that feels both reliable and refined—just like Sprushwood’s products.
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